Description
What is it?
Clairol’s Blonde It Up is designed to enhance and brighten your blonde hair. Our range includes permanent and demi-permanent formulas in various blonde shades, making it easy to find the right one for your hair type and style. Achieve stunning results with our long-lasting color and easy-to-follow instructions. Trust Clairol to help you look and feel your best, whether you’re touching up your roots, adding depth and dimension, or making a bold statement.
What makes it special?
- LESS DAMAGE: Our Patented AminoLift Technology effectively lifts pigment inside the hair, while the AminoGlycine Complex helps protect hair’s natural kertain and protein
- ADVANCED BLONDING SYSTEM: Your blonde’s new best friend! Our most advanced blonding system that lightens hair up 5 levels without the side effects of bleaching
- WITH SHIMMER LIGHTS CONDITIONER: Tones down brassiness and helps maintain brightness on lightened hair
- 5X LIGHTER: The most advanced blonding system that lightens hair up to 5 levels
- BLEACH FREE: A conditioned, soft and glossy finish with no bleach

